Cattle Specialist Chooses Morello

Global Cattle Improvement Specialist CRV Holding Chooses Morello to Beef up its Websites

Mediasurface (UK, AIM: MSR), Europe’s leading content management solutions provider announces that leading “cattle improvement” firm CRV Holding has selected the Morello CMS to power its global website network.

CRV have twenty websites that will be migrated onto Morello, in order to enable central content management and organisation.  As well as the multiple internet sites, CRV will also launch a Morello-driven intranet site, allowing the company to meet its objectives in terms of functionality, flexibility, scalability and ease of use capabilities.

Until recently, CRV’s websites were managed via a home-grown CMS, which did not permit content sharing across sites, nor allow users to manage multiple sites simultaneously.  By implementing Morello, CRV plan to develop and optimize the management of these sites extensively.

After a thorough examination of the solutions available in the market, Morello was selected as the best fit for CRV’s objectives, and for being very well suited to the company’s existing technical infrastructure.  CRV plan to offer a range of applications and online services to their customers, including the ability to order specific bull semen products online, and allow customers to create a personalised chart of requirements to facilitate this.  Morello’s unparalleled user-friendliness was a key factor in CRV’s decision, as all the websites and content will be managed by a central internet and editorial team.

Roald van Noort, CEO CRV Holding BV commented on the choice of Morello, "CRV is an international company, with plans for further expansion around the world, so we need a CMS that will be flexible and support our online strategy in the best way possible.  Morello offered this and we were quickly convinced of its usability during the product demonstrations and by speaking to other Morello customers.  In conjunction with the professional support offered by Mediasurface Professional Services staff, we will be able to create a real value-added solution for our employees and customers.”

The largest site, www.cr-delta.nl, will go live shortly, and focuses on farmers in the Netherlands region.  By working closely with Mediasurface Professional Services on this rollout, CRV will be able to migrate and roll out subsequent sites themselves, including the development and management of a global intranet.

Ger Kors, Director of the Mediasurface Benelux region says: "Website proliferation has long been considered a problem for many large organizations, with central corporate strategies unable to cope with the dynamic demands of the business. The ability to integrate different applications is therefore very important.  With Morello, CRV can support website proliferation and yet centrally maintain control of key elements such as branding and compliance issues. Furthermore, CRV can easily reuse content. Morello also offers the flexibility for sites to grow with the changes in the future”.

About CRV Holding BV
CRV Holding BV is an global leader in the field of cattle improvement. The company is an alliance between the Dutch Co-operative CR Delta and the Flemish Co-operative VRV. NRS (information products) and HG (genetic products) are brand names for CRV products. CRV has offices in the Netherlands, Belgium, Brazil, New Zealand, Czech Republic, Luxembourg, Germany and Spain. It employs over 1100 people. The headquarters is located in the Netherlands (Arnhem). CRV’s products and services are sold in more than 40 countries with 50,000 direct customers. In addition, CRV has a wide distributor network spread across the world. The company’s annual turnover is around 122 million euros. More information can be found on www.crvholding.com.